Social Media Portfolio
Culture Trip

Contributed 57 articles and listicles on attractions in Baltimore, Maryland, along with time-sensitive articles and New York hotel listicles. I’ve been responsible for pitching, researching, writing, and formatting the articles in WordPress, as well as reaching out to establishments for photos and information on topics discussed.

Highlights:

Click the link above for the full list of contributions.

Plenti

As copywriter at Plenti, I wrote and revised copy for major Plenti campaigns, such as Points Expiration and the Plenti app relaunch. I also updated copy for the national loyalty program’s homepage, FAQ pages, password reset journey, How to Use Points page, and more, to draw more traffic with clear, up-to-date information. NOTE: The Plenti Program ended in July 2018.

L&T Co.

As staff writer at the brand publishing and content marketing agency, I drafted blog posts and articles, along with related social media, for an array of clients, adjusting voice and tone to match company brand.

Industries covered include tech, recruiting, real estate development, financial services, supply chain management, and more. All samples were assigned, edited, and overseen by senior staff.

For client privacy purposes, please contact me for samples of work done though L&T Co.

Adweek

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IMMINENT

Purpose-driven employee engagement software company where I worked in content development on multiple platforms.

Roomi


Startup Institute’s partner project assembled teams of students to work onsite with startups on special projects.

My team utilized UnBounce and Google AdWords to create special promotions landing pages and AdWords strategies for Roomi, the roommate app startup.

A/B testing on landing pages indicated 60-80% conversion rates in the first month.
Team: Salina Mack, Sean Johnson, Brian Philip, Monica Manjarres

Startup Institute Whiteboard

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Startup Institute’s career development blog.

Riffle

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As Children’s Category Editor, I created 30 graphic picture book lists and lead discussions with Riffle community.

Kate’s Curiosities

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Personal post-college literary and media analysis blog.

Thoroughfare Magazine
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Multimedia literary arts magazine catering to the diverse creative pursuits at Johns Hopkins University.

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